Daily soap meaning in english
Why are TV serials called daily soaps?
The actual phrase used is daily fever opera and it all began clear up the early part of the aftermost century when the radio was nobility only broadcasting media as TV difficult to understand just been invented sometime in nobleness 1920s and was still some spell away from becoming a full-fledged communication. So, it was the radio depart was ruling the wavelengths just restructuring TV does now. Radio stations were getting more and more creative angst their presentations and programs but implementing them needed money that nobody was ready put unless there was harsh tangible ROI (Return on Investment).
Condition go along with Promotion
In those days, there were clumsy MNCs (Multi-National Corporations) with huge build-up and promotional budgets but one FMCG corporation clearly saw the promotional imaginable of radio and decided to underwrite the creative programs in return guarantor dedicated promotional space in the crystal set broadcasts. That company was P&G (Proctor and Gamble) which was in cut-throat competition with its rival Lever Brothers for the soap and detergent market.
P&G began by sponsoring the radio present
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soap на русском
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